I know I’ve been on a roll lately with how discouraged I’ve been about social media and it’s posts. Today is no different, sadly.
But, before I get into why I’m still so irritated with social media, I just want to give you all a little update on Boot Camp. Yesterday was our maiden voyage, and I am pleased with the outcome. For a very small (and small-minded) town, we had a nice turn out. Six people braved the unknown to give boot camp a shot. It doesn’t sound like many, but when you live in a town that, as a whole, isn’t what you’d consider an active and fitness-minded area, six people was great. And I’m happy to say that all of them said they’ll return! (At least that’s what they told me…) Everyone was eager and willing to jump right in. It was hard work, but as one person said, “I need my butt kicked and you did it right”. So, I think I’m on the right track. Now we just have to pick up a following. All in good time…
Now, here’s where the irritation comes in. As of late, everyone and their brother is selling a brand or product online, and they use their social media sites to advertise it. I’ve seen so many posts that say, “Support local businesses”, and yet…six people came out to support boot camp. Am I mad? No, quite the opposite. As I said, I couldn’t be happier with the turnout. Doing something different is hard for most people, so those that did give it a shot were truly trekking into unknown territory. For that alone, and that they trusted me to lead them in the right direction, I am humbled. The only part of this that is somewhat disheartening is that so many people are willing to shell out 20, 30, sometimes upwards of a hundred bucks to buy someone’s product simply from a post they saw online. But when you ask them to buy something not so tangible, the numbers plummet. Of course, with this type of service being sold (group fitness in this case), you the buyer have to do the legwork. You aren’t buying a pair of pants or a shake that will be delivered to your door. In this case, you’re paying for someone’s knowledge but you have to put in the work to make said knowledge successful. And therein lies the problem. Humans want to be able to hold something in their hands, something they can see or consume, if they’re throwing out money for it. You can see a pair of shoes, you can eat a banana-choco-whato smoothie, but you can’t hold fitness in your hands.
Just as your own personal fitness or life goals can’t be seen by others, your own health and well-being can’t really be seen either. Do you know the person standing next to you has high blood pressure or is a diabetic? Likely not. Do you know the stranger in front of you in line at the mall just lost 30 pounds and needed to buy new clothes? Nope.
Your goals, your fitness journey, they’re just that- YOUR OWN. No one knows the path you’ve taken, your struggles, or the chances you’ve taken. And they don’t need to. All that matters is that you’re happy with yourself, that you chose your own goals, and you’re working towards reaching them at your own pace. But your fitness journey, that intangible thing that no one sees, can be helped with the aid of someone else’s knowledge. If you’re struggling making your successes, or you feel like you need another perspective on what you’re doing, don’t be afraid to pay for that immaterial service. You might just find that it was the best thing you could do.